Staying up to date
Torc Web Design & SEO Ireland, is consistently up to date with Googles algorithm changes and we’re always researching new techniques to ensure we’re compliant with all the major search engines. SEO evolves rapidly, and requires a thorough understanding of search-engine algorithms, if you are currently using outdated or unethical strategies, you can suffer penalties, a drop in traffic or a total ban on your website.It is essential to keep in touch with the changes. In 2013, Google made its biggest change in more than 10 years. It completely rewrote its main algorithm which was aptly named Hummingbird (because of it’s precision and speed).One of the major changes with the Hummingbird update is the attention it pays to a person’s whole search query (rather than just words in isolation) so it can bring up search results that match the overall meaning and thus the searcher’s intent, rather than pages matching just a few words.
Part of the secret (which many website designers and SEO ‘experts’ fail to recognise) is a website should primarily be designed and optimised with the customer / user in mind and not the search engines – this is what Google wants you to do!A major change is that Hummingbird will pay much more attention to a person’s whole search query (rather than just words in isolation) so it can bring up search results that match the overall meaning and thus the searcher’s intent, rather than pages matching just a few words.The team here at Torc will keep you constantly updated with monthly SEO reports, and we’re always available via phone, text, email and Skype at a time that is convenient to you. We also provide professional web design in Ireland